Crypto.com is the first crypto related company to launch a worldwide TV ad campaign – featuring Matt Damon. This marks an important step in the media space, and a giant leap in the mass media communication. Awareness and brand building are key challenges for all actors of the blockchain industry towards mass adoption. Their company culture is based on technology and innovation. But marketing, advertising and branding need to talk to the heart and emotions in order to embark everyday people, beyond tech-savvy early adopters.
Fortune favours the brave … is your company ready for mass media communication ?