: a worldwide TV campaign is the first crypto related company to launch a worldwide TV ad campaign – featuring Matt Damon. This marks an important step in the media space, and a giant leap in the mass media communication. Awareness and brand building are key challenges for all actors of the blockchain industry towards mass adoption. Their company culture is based on technology and innovation. But marketing, advertising and branding need to talk to the heart and emotions in order to embark everyday people, beyond tech-savvy early adopters.

Fortune favours the brave … is your company ready for mass media communication ?

Launch event

Our official launch event took place yesterday in Brussels. We had the chance to explain our vision of the unique challenge linked to communicating and promoting succesfully blockchain projects and technology innovation. A specific mission that needs specific experts and tools.

Thanks to all the attendees. See you next year for the first birthday ! 😉